Published: Jeu, Mai 03, 2018
Médecine | By Giselle Gaudin

Apple sees profits soar as iPhone X sales defy expectations

Apple sees profits soar as iPhone X sales defy expectations

Apple's quarterly revenue of $61.1 globally billion was an increase of 16 percent from the year-ago quarter and worldwide sales accounted for 65 percent of the quarter's revenue. On that front, Apple sold 52.2 million handsets (an increase of 3% over last year) at an average selling price of $728.

In a recent conference called with analysts by Apple CEO Tim Cook, he said that the company's revenue between January and March was at $61.1 billion, Tom's Guide reports. The smartphone sector saw shipments fall 2 percent in the past year, according to Strategy Analytics, so the company must evolve beyond its reliance on a device that still accounts for more than 60 percent of revenue. While that's not quite as high as last quarter's $796 ASP, it far exceeds last year's $654 and is a strong sign that iPhone X sales aren't almost as dismal as analysts expected. The iPhone sales also rose by 3% compared with the same time past year.

Shares remained strong in pre-market trading Wednesday, up 3 percent at 4:42 a.m.in NY.

"We're thrilled to report our best March quarter ever, with strong revenue growth in iPhone, Services and Wearables", Cook said.

In addition, the tech innovator announced a $100 billion share buyback programme after reporting a $145 billion cash pile in the previous earnings report, following the changes to the USA tax system in 2017. While the iPhone numbers represent slight growth for Apple, they don't match the performance some analysts and investors expected when the iPhone X launched a year ago. The company intends to rectify that with a cheaper model with numerous iPhone X's features later this year, Bloomberg News has reported. The company now has 270 million paid subscribers across applications and its own services, up by 100 million from the same period a year ago.

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There had been increasing concerns about iPhone sales in the run-up to the results.

Cook said in India, Apple set a new first-half record.

And, although the iPhone remains the company's main driver of revenue, sales of services and other Apple products are growing.

"China, I continue to believe is a phenomenal country with lots of opportunity from a market point of view, but also lots of opportunity from an app developer's point of view", Cook said during the earnings call. "We also grew revenue in all of our geographic segments, with over 20 per cent growth in Greater China and Japan", he said.

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